The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items.
The products are ones that are essential items that we use day in and day out. This multi-million dollar sector holds some of the most famous brand names that we come across every single day.
FMCG companies are identified by their ability to give the consumer the products that are highly demanded, while also developing a relationship with them that involves trust and loyalty.